Our Story

Parla was born from a shared passion between a father-daughter duo with deep roots in New York City’s Diamond District. With over 30 years of experience and long-standing relationships with trusted suppliers, we’re able to cut out the middlemen and bring you high-quality, ethically sourced lab diamonds at unmatched prices. Every stone is hand-selected by us, and every detail reflects our commitment to transparency, value, and craftsmanship. We created Parla to make premium diamonds and jewelry more accessible with almost no markups, just brilliance.